Where ideas become
moving pictures.

Elura is an AI video studio for locations, brands and events. We combine artificial intelligence with traditional production craft: faster to make, lower in cost, and finished with an eye for detail.

Elura is an AI video studio from Slovenia, founded by professional handball goalkeeper Rok Zaponšek. For clients such as LPP, STOJA, Fit Akademija, Exiit group and Pannonian Village, we make property videos, commercials and event trailers in Slovenian and English.